$200 Million!!
What started as one tote in one store is now a global movement:
🎒 24 schools built across Uganda, South Africa & Thailand
👧🏽 14,000 students learning in Foundation-supported schools every day
💛 $18M AUD raised for mental health, reaching 2M+ young people
🌱 1M+ trees planted across 11 countries
🖤 Ongoing support for First Nations–led education and community programs in Australia
small actions + everyday = BIG impact.
Seeing the difference this creates is nothing short of inspiring - every little bit counts.
Ok wow.
I’m so proud to be part of the Cotton On Foundation team as we celebrate an incredible milestone: raising over $200 million over the past 18 years. And it all started with a tote bag—no doubt you’ve been asked to grab one in store—but do you really know how much impact that simple action has created?
From supporting a small village in Mannya to now partnering with mental health, environmental, and First Nations partnerships around the world, it’s amazing to see how far one idea can go.
Fun fact: since 2007, we’ve sold over 60 million tote bags! As we’ve seen on our trips this year, this is proof that small actions—by our team and customers, every day, around the world—add up to BIG impact.
