I sat down the innovative entrepreneur Alex Witty — designer, CEO and founder of Compound Footwear, a sneaker brand made from Formula 1 tyres.
From growing up with a dad who worked alongside Ayrton Senna, to launching his own sustainable fashion label during COVID, Alex shares the behind-the-scenes of turning Motorsport waste into wearable street style.
We talk about the wild ride of building a brand, creating opportunity out of luck, and how Formula 1 is shaping the next generation of fashion, fandom, and future thinking.
Thank you so much, Alex!
Watch the full episode on socials @lifestyleleven
Explore compoundfootwear.com
New episodes drop on the 1st and 11th of every month
At sixteen, I traveled to Cambodia and witnessed the lasting impact of the Khmer Rouge. This journey taught me the power of travel, empathy, and education — and how exploring the world can transform who you are.
Discover how entrepreneur Alex Witty turned Formula 1 tyre waste into high-performance streetwear - Compound Footwear. In this inspiring story of innovation and sustainability, learn how motorsport, fashion, and purpose collide.
